Wiliot Introduces New Ambient IoT Food Safety Initiative

Source: Wiliot
www.wiliot.com
https://dhruv_pen.rodpub.com/contents/view_online-exclusives/2023-06-06/with-its-ambient-iot-wiliot-makes-inroads-in-iot/


Wiliot announced a major new food safety initiative that works to create completely transparent and traceable supply chains – soon required for FSMA 204 compliance – through the adoption of ambient IoT technology.

Ambient IoT is a battery-free wireless technology that is being incorporated in multiple wireless standards, such as Bluetooth, 5G Advanced, 6G, and Wi-Fi – allowing food products to be connected to the internet and the power of AI at a fraction of the cost of legacy technologies.

The ambient IoT enables a new real-time inventory paradigm that not only benefits food safety and FSMA compliance, but is the key to more efficient store operations, surviving and thriving in the face of omni-channel competition, and competing on quality as well as value.

As part of this new initiative, Wiliot is partnering with food industry leaders iFoodDS and Trustwell to incorporate its ambient IoT data and technology into both companies’ safety and compliance platforms.

“Empowered by the unprecedented capabilities of the ambient IoT, the entire food industry can move beyond QR codes, advance shipping notices, and electronic documentation to a new traceability paradigm that is infinitely faster, entirely real-time, and drastically reduces the cost of manual labor and technology infrastructure,” said Wiliot CMO Steve Statler.

“We look forward to working with iFoodDS and Trustwell to help some of the country’s largest food companies both meet FSMA 204 requirements, while simultaneously adding more value in terms of sustainability, freshness, and operational efficiency that advances the entire food industry,” Statler added.

Trustwell’s software and consulting solutions are focused on their mission to increase transparency across the supply chain, giving food companies the tools they need to remain always ahead of industry regulations.

“The incorporation of Wiliot’s ambient IoT data into our Trustwell Connect Platform will empower brands to have visibility across the supply chain with a trusted single source of truth, fully traceable, compliant and data-driven,” said Julie McGill, VP of supply chain strategy and insights at Trustwell.

“More than 2,500 brands around the world rely on Trustwell to manage their regulatory requirements with more than 200 million Critical Tracking Events recorded using our FoodLogiQ Traceability software. The incorporation of Wiliot’s ambient IoT data into our tech solution is going to enable us to take food safety to a new level of traceability with precise execution.”

iFoodDS helps food companies deliver traceable, wholesome, high-quality products to consumers

“FDA’s Final Traceability Rule, FSMA 204, provides an important framework for the food industry,” Andrew Kennedy, Principal Traceability Advisor, iFoodDS, said today. “The food industry can leverage this framework in conjunction with Wiliot’s Ambient IoT technology and iFoodDS software to significantly enhance food safety, food freshness, and operational efficiency.”

Modernizing food safety is critical to the health and wellbeing of people everywhere. The CDC estimates that each year, roughly one in six Americans get sick from foodborne illness. Of those people, 128,000 are hospitalized and 3,000 lose their lives to foodborne disease.

“This goal of better protecting consumers cannot be achieved without creating greater transparency and traceability throughout the entire chain of food production distribution system,” said Frank Yiannas, former deputy commissioner of the Food & Drug Administration (FDA) and one of the authors of FSMA Rule 204, who also serves as a strategic advisor to Williot.

“Wiliot, iFoodDS, and Trustwell are uniquely equipped to make this transparency a reality faster and more efficiently thanks to their collective embrace of a new technology paradigm unlike anything we’ve seen before.”

Wiliot’s battery-free ambient IoT Pixels can attach to any food product or packaging to connect it to the internet and embed it with intelligence. Once attached, products push out item or case-level information about their location, temperature, carbon footprint, and more – equipping food retailers and companies with the high-definition real-time data that is now required as part of FSMA Rule 204.